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History and Marketing Strategy

Mac at HomeTM originated as our attempt to take some of the technologies and structures used in our core business—recreational outdoor furniture—inside, or at home. We added new, more interior type materials—corduroy, chenille, cottons, and even leather—to create a line of furniture that appeals to a young and mobile audience in terms of aesthetics and price: modern in appearance, foldable to accommodate relocations and small areas, and affordable enough fit well inside their budgets.

Mac at Home's success has unfurled beyond our expectations, and we hope to continue this with an ever-broadening product line that could see Mac at Home extend into the kitchen, bedroom, accessories, and more.

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